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- 04-04-2011, 06:40 PM #1
Longterm support for Barbados Historic Rally Carnival
The first Historic Rally Carnival held in Barbados last year has generated immense international exposure for the motorsport-mad island and event organisers are already preparing for larger national and international entries this year.
The organisers' 2010 change - from modern to historic rallying format - for the ten-year-old event brings affordable motor sport into the well-established, two-week Rally Carnival ****tail of fun under the Caribbean sun.
It has already caused a stir among the worldwide historic rallying community, as yet another international rally has made the move to historics to keep clubmen at the sharp end of the results. The event runs in July and is topped and tailed by a rallysprint and an asphalt rally respectively.
The Barbados Tourism Authority (BTA) is the national body dedicated to furthering tourism generally, and sports-tourism in particular, on the sports-crazy coral island. A significantly high proportion of Barbadians are motoring and motorsport aficionados and the necessary motorsport infrastructure has existed there for decades.
The BTA's interest in growing and developing the Barbados Historic Rally Carnival as a brand has developed naturally over the past ten years, resulting in a highly positive move by the BTA to enter into a three-year agreement to support the promoter's marketing efforts.
Rally Carnival creator Greg Cozier had this to say: "There are many tropical destinations that can provide visitors with 'sun, sea and sand'; Barbados' human resources and infrastructure make it uniquely positioned to provide all that, as well as world-class sporting events like the Historic Rally Carnival.
"The BTA have supported us since the second year of the BRC in 2002; it is not an overstatement to say that we couldn't have done it without them. This three-year deal allows us to make firm commitments to private sector sponsors and go into our second decade with confidence to grow the event."
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