Burton upon Trent, February 23, 2012 – Last weekend, two customers enjoyed an all-expenses paid trip to Milan, the home of Pirelli, thanks to a joint promotion run by the Italian-based firm and Tyrespot.
Tyrespot is the largest independent tyre supplier in North East England. A family run business, Tyrespot have been offering the highest quality products and services to its customers for over thirty years.
Last summer, Tyrespot ran a promotion in conjunction with Pirelli that entered customers who bought two or more Pirelli premium tyres into a prize draw. The prize included flights, hotel, transfers and tickets to an Inter Milan match – the highly successful football team that Pirelli have sponsored since 1995.
The promotion was well supported and the lucky winners picked at random were Graham and Sheila Patterson from Chester-le-Street, County Durham.
“We had the most incredible time,” said prize winners Mr and Mrs Patterson after returning from their trip.
“We were given a tour of the stadium and had fantastic seats in the San Siro. The atmosphere was unbelievable! We were also upgraded at our hotel and had the best meal of our lives in the Savini restaurant.
“The Pirelli hosts were fantastic and we can’t get over what a great trip it was. We would like to thank Pirelli and Tyrespot for a weekend of a lifetime.”
Tyrespot’s joint managing director, Johnathon Shaw, said: “The promotion we ran with Pirelli was a huge success. This follows on from previous unique Tyrespot promotions that we have done year on year with Pirelli.
“The promotion was probably the most successful yet with hugely increased Pirelli sales across all Tyrespot’s nine retail depots. It is also great to see one of our customers have the once in a lifetime opportunity to visit Milan to experience the atmosphere of an Inter Milan match.”






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